Tommy Panays

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I’m an Executive Producer and Director specialising in social, multi-platform and entertainment-led content. I lead creative and production teams from idea to delivery - shaping concepts, writing scripts, directing talent and building workflows that get great work made fast and at a high standard.

My background spans broadcast entertainment, branded content, gaming, agency creativity and digital production. I’ve produced everything from live social formats to global brand campaigns, esports broadcasts, celebrity led shoots and large scale content series. That mix means I approach every project with a blend of editorial instinct, platform awareness and practical production leadership.

For the past five years I’ve been a senior EP, working across live action, 2D, 3D, mixed media and social-first campaigns for brands such as YSL, Red Bull, Vodafone, Tesco, L’Oréal, IWC, Sports Direct and many more. In a nimble team I’m hands-on across development, writing, directing and social strategy input  ensuring ideas are built around audience behaviours and modern content ecosystems.

Previously, I worked at AMV BBDO as a Content Creative, produced entertainment formats for Sky and Channel 4, delivered digital-first music content for Apple, created branded series for Shell and Foot Locker, and produced streamed esports and gaming work for BT and McLaren.

What drives my work is collaboration, clarity and making things that actually connect, whether that’s a high-impact social rollout, a celebrity-led activation or a multi-episode branded series. I’m also passionate about modern production pipelines and new ways of working, helping teams deliver smarter, faster and more creatively.

tommypanays@gmail.com